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Product placementAlso called Embedded Marketing. A type of advertising where a company pays a fee to have one or more of its products used as props in a film or television show.
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Product placementThe process by which manufacturers or advertisers pay a fee in order for branded products to be prominently displayed in a movie, TV show or other media production.
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Product placementArranging for a product or service’s name or image to be used in a television show, film, or game. For example, a character might mention the product name; the product may be used as a prop; or a bill [..]
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Product placementPaid for placement of an advertiser's product within a programme.
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Product placementrefers to how companies buy advertising space within a film for their products, as a way for a producer to fund some film production costs Example: the familiar brand names in Kubrick's 2001: A S [..]
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Product placementPaid for placement of an advertiser's product within a programme.
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Product placementA product placement is simply the placement of a branded item in an entertainment property such as a television program, movie, or game. A placement can be very simple—involving nothing more than having a brand visible in a scene—or it can be heavily integrated into the entertainment property (and then product placement begins to overlap with immer [..]
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Product placement
A form of advertising where a brand or product is placed in the media, for money.
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