Meaning VAIs - Visibility Adjustment Index
What does VAIs - Visibility Adjustment Index mean? Here you find 2 meanings of the word VAIs - Visibility Adjustment Index. You can also add a definition of VAIs - Visibility Adjustment Index yourself
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VAIs - Visibility Adjustment IndexA ratio or the percentage of a unit's total OTS audience (DECs) who are likely to notice an ad. VAI's are derived from TAB's visibility study. The impact of common board characteristics [..]
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VAIs - Visibility Adjustment IndexA composite index score that refines opportunity-to-see (OTS) of a media unit that converts to audience likely to notice an ad based on the media unit’s characteristics; which include but not limited [..]
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