When advertisers try to spread information about their products through word of mouth on the internet. This is commonly done by creating funny or thought-provoking videos.

Also known as Word Of Mouth. An advertising and marketing technique which encourages people to pass on information about a product, etc., often by e-mail or from one Internet website to [..]

A marketing phenomenon that facilitates and encourages people to pass along a marketing message. Nicknamed viral because the number of people exposed to a message mimicks the process of passing a virus or disease from one person to another.

Any marketing technique that induces people (or web sites) to pass on a marketing message to other people or sites, creating a growth in the message’s visibility and effect. A classic example of this [..]

The concept of embedding advertising into web portals and pop ups, and as e-mail attachments to spread the word about products or services that the target audience may not otherwise have been interest [..]

marketing phenomenon that facilitates and encourages people to pass along a marketing message.

  A means of rapid dissemination of news about a service or product, brought about by attracting visitors to a site with some free offer and getting the vistor to recommend other vistors to come to th [..]

(1) Any online advertising that propagates itself. (2) Any online advertising/marketing that spreads by passing from one Internet user to another.

Viral marketing or viral advertising, is a method of product promotion that relies on consumers marketing an idea, product, or service. It read more:

Definition A marketing tactic relying upon some aspect of the system to cause the promotion to propagate itself as initial targets pass the promotion onto others. One example of viral marketing is enc [..]

In Internet and online advertising viral marketing is a type of marketing technique that relies on and encourages people to pass along a marketing message by word-of-mouth (or word-of-e-mail) marketin [..]

a type of Internet marketing wherein customers tell other customers about new items or services by transmitting e-mails either advocating for or against the items up for purchase or the merchant as a [..]

A marketing strategy that encourages email recipients to pass along messages to others in order to generate additional exposure.

Marketing techniques that are meant to be self-disseminating. Viral marketing usually occurs through email, blog posts, social media, etc. A high number of “shares” in any medium is the goal of viral [..]

Viral marketing describes strategies that encourage individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, or to millions. The goal of successful viral- [..]

Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels.

refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of t [..]

Marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially via unconventional means such as social media networks, messaging and [..]

A marketing campaign that’s so popular it ‘goes viral’. Social media is often used as part of a viral marketing campaign.

Self-propagating promotion techniques commonly transmitted through email, blogging, and word-of-mouth marketing channels.

User receives the original advert/message and forwards it to someone who they believe will be interested.  

A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.

A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.

A relatively new term, Viral Marketing is the act of creating an advert that people will then want to share. Good examples are Old Spice and Tippex’s YouTube campaigns in 2010 which both received inte [..]

 Any advertising that propagates itself; Advertising and/or marketing techniques that "spread" like a virus by getting passed on from consumer to consumer and market to market.  

 is a marketing technique where information is passed electronically from one Internet user to another leading to a wide coverage and high interest levels.

is a concentrated effort to increase brand awareness, typically by producing catchy content and sharing it on appropriate social media channels. The desired outcome is widespread sharing across social [..]

Viral marketing is a buzzword for promotional messages that spread through social networks. Viral marketing campaigns hinge on finding a catchy medium for a message and then propagating it through dif [..]

(1) Any online advertising that propagates itself. (2) Any online advertising/marketing that spreads by passing from one Internet user to another.

These techniques use consumers to promote awareness of your product or site. Generally involves an email that is forwarded endlessly

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread in [..]

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread in [..]