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audience duplicationThe total number of persons or households exposed more than once to the same media vehicle or to a particular advertising campaign during a specified period of time.
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audience duplicationThose persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.
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audience duplicationThe number or percent of individuals or households exposed more than once to the same message through the same medium (publication or broadcast) or different media over a measured period of time. audi [..]
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