A detailed mock-up of a print ad presented to clients in order to gain their approval for the advertising approach before significant production costs are incurred for obtaining artwork and typesetting.

A blueprint of the publication, showing exactly how the type will be set and positioned, and the treatment, sizing, and placement of illustrations on the page.

Commonly referred to as a “comp” is a stage in the page layout and design process consisting of a detailed dummy or layout of the page to be reproduced, showing the exact placement of page elements (text, illustrations, etc.) in a form comparable to that of the final print.

Final stage of a layout, finished to very closely resemble how the printed piece will look.

In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showi [..]

A simulation of a layout by a designer to show how the finished art work would appear.