The analysis of articles and news stories in various media used as a method of identifying positive and negative mentions about an organization, product, service, or issue. It is a method used to measure impact of publicity and other promotional and public relations efforts.

Relationships Broader Term:  appraisal n. ~ 1. A methodology to appraise records by considering the significance of the informational value and the quality of information contained in the records. - 2 [..]

The analysis of cultural meanings through artifacts such as books, documents, songs, and other communications.

1. an organized, numerical process for programming the concepts in qualitative contexts. 2. an organized, numerical analysis of orally conveyed material by figuring out the regularity of certain conce [..]

Close analysis of a work or body of communicated information to determine its meaning and account for the effect it has on its audience. Researchers classify, quantify, analyze, and evaluate the impor [..]

A procedure for organizing narrative, qualitative data into themes and concepts.

Content analysis is a research technique for the objective systematic and quantitative description of the manifest content of communication.

A research method used to describe and analyze in an objective and systematic way the content of literature, speeches, or other media presentations. The method helps to identify cultural themes or tre [..]

A technique used to study written material (usually advertising copy) by breaking it into meaningful units, using carefully applied rules.

Content analysis is an analysis approach used to identify the presence of concepts and themes within qualitative data sets.

Another name for coding open-ended questions. A technique used to analyze respondents’ answers to open-end questions by assigning numerical codes to responses, so that all similar answers can be group [..]

A process using a parsimonious classification system to determine the characteristics of a body of material or practices.