1670s, "having the quality of creating," from create + -ive. Of literature, "imaginative," from 1816, first attested in Wordsworth. Creative writing is attested from 1907. Related: [..]

having the ability or power to create; "a creative imagination" promoting construction or creation; "creative work" (creativity) the ability to crea [..]

The technology used to create or develop an ad unit. The most common creative technology for banners is GIF or JPEG images. Other creative technologies include Java‚ – HTML‚ or streaming audio or vide [..]

sheferish (or) shaferish

The concept, design and artwork of an ad. Includes the technology used to create or develop the ad. The most common creative technology for banners is GIF, JPEG images or animated GIFs. Other creative technologies include Java, HTML or streaming audio or video. These are commonly referred to as rich media banners. See Rich Media.

 The media asset associated with an ad, such as an image or video file.

The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.

The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.

The concept, design and artwork of an ad. Includes the technology used to create or develop the ad. The most common creative technology for banners is GIF, JPEG images or animated GIFs. Other creative technologies include Java, HTML or streaming audio or video. These are commonly referred to as rich media banners. See Rich Media.

(adj) having the ability or power to create(adj) promoting construction or creation

see Copy

An email message’s copy and any graphics. CRM

The actual graphical advertisement itself. Common creative formats include GIF, JPEG, JavaScript, HTML, and Flash. creative tag

You will often here this word used to refer to the actual images the advertising display

The actual ad that will run in a line item. This can be an image or Flash file, or a pointer to an ad code from an ad network connected to DFP.

Creatives are finalized ads. A clear creative sets expectations and inspires action. For best practices on creative — like clear messaging and  distinct call to action — check out our article here.  C [..]