An approach to the advertising message that includes a method of response such as an address or telephone number whereby members of the audience can respond directly to the advertiser in order to purchase a product or service offered in the advertising message. Direct response advertising can be conveyed to members of a target market by a wide vari [..]

any advertising message that calls for a prompt response to purchase a product or request more information.

advertising through mainstream advertising media that encourages direct action from the audience, for example, requests for more information, requests for a sales visit, or orders for goods. Direct su [..]