A relatively low cost marketing technique which uses surprise or shock to promote a product or service, especially one which interrupts a consumer to pay special attention. Also used to describe unusu [..]

Advertising strategy in which unconventional, low-cost means are used, often in a localized fashion or large network of individual cells, to convey or promote a product or idea. See Flash mob, Street [..]

Guerrilla marketing is a marketing and advertising technique that uses unconventional methods and techniques to promote a product, service and/or organization. Guerrilla marketing relies on unique and [..]