Meaning possession utility
What does possession utility mean? Here you find 3 meanings of the word possession utility. You can also add a definition of possession utility yourself

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possession utility


The increased usefulness created by marketing through making it possible for a consumer to own, use, and consume a product. It is also called ownership utility.
Source: ama.org

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possession utility


The value created by marketing's effort to increase the desire to possess a good or benefit from a service.
Source: inboundlogistics.com

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possession utility


The value created by marketing's effort to increase the desire to possess a good or benefit from a service.
Source: logisuite.com

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