Meaning possession utility
What does possession utility mean? Here you find 3 meanings of the word possession utility. You can also add a definition of possession utility yourself
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possession utilityThe increased usefulness created by marketing through making it possible for a consumer to own, use, and consume a product. It is also called ownership utility.
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possession utilityThe value created by marketing's effort to increase the desire to possess a good or benefit from a service.
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possession utilityThe value created by marketing's effort to increase the desire to possess a good or benefit from a service.
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