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sell-throughan industry term meaning prerecorded videocassettes or DVDs priced lower, to encourage their sale rather than rental
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sell-through1) Ongoing sales of frontlist
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sell-through Also called efficiency or efficiency level. The percentage of distributed newsstand copies that were actually sold. Average sell-through for the industry has fallen to about 36 percent, compared to 55 percent in the mid-'80s and nearly 49 percent in 1989.
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sell-through
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