the quality of a website that it retains visitors, by keeping them at the website and by getting them to return regularly.

Definition The degree to which the existing use of a product or service encourages its continued use as opposed to that of a competitor. also called lock-in.

Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.

(n) the property of sticking to a surface

the degree to which a site or application keeps visitors engaged.

a website’s ability to retain visitors, measured as a number of pages visited per session and minutes per visit (time on site). Stickiness can be achieved through unique, quality content that visitors find valuable, well-structured pages, and appropriately linked resources.

Used to measure overall engagement rate within a game. It can be measured by dividing Daily Active Users by Monthly Active Users (DAU/MAU) to give a percentage

A measure of engagement, for every user who plays the game in a month, how many play each day. Calculated by DAU divided by MAU.

Stickiness is a term that explains how well the site can retain visitors during a single session and encourage repeat visits. The more there is to do on a site, the stickier the site is.

The term used for keeping people on your web site

The amount of time spent at a site over a given time period. A variety of techniques can be used to influence stickiness such as frequently updated content, games and interaction.

The general term applied to website qualities that attract and hold visitors. A sticky website is assumed to be offering higher value than one that is not sticky.

the amount of time spent at a site over a given time period.

 A measure used to gauge the effectiveness of a site in retaining individual users. Stickiness is usually measured by the duration of the visit.