All spoken words or printed text in an advertisement.

A graphic image used on websites to advertise a product or service. Banner ads come in numerous sizes but often are rectangular.

An advertising poster attached to the side or back of a bus.

An advertising message imprinted on high-quality vinyl adhesive that is attached to the bus exterior.

Television stations whose signals are carried to households by cable and paid by subscription.

The geographical areas in which TV stations attract most of their viewers.

The length of viewing/listening/broadcast time (in hours:minutes:seconds) for a radio, television, webcast, podcast, CD, video, or other electronic formatted production.

The part of a magazine or newsletter media kit that describes the editorial content planned for each issue in the coming year.

A media rate that allows for no discounts.

Use each news outlet's circulation number (or listenership, viewership, audience, or number of subscribers or members).