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blog.alexa.com
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Definitions (53)
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cookie
a text file placed on a visitor’s computer while browsing a website. Cookies are used to track returning visitors.
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stickiness
a website’s ability to retain visitors, measured as a number of pages visited per session and minutes per visit (time on site). Stickiness can be achieved through unique, quality content that visitors find valuable, well-structured pages, and appropriately linked resources.
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building blocks
Alexa Rank – an estimate of how popular a site is relative to all other sites. Rank is calculated using a combination of average daily visitors and pageviews to a site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. It is updated daily. (read more)
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bounce rate
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
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conversion
the point at which an activity or response to a call to action fulfills the desired outcome (i.e. subscribing to a newsletter or purchasing a product)
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data
facts and statistics collected for reference or analysis.
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data
visualization – a form of visual communication that represents data in forms that is easy to understand (often charts or tables) and allow for analysis and reasoning about said data; visual representations of data
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hit
also called a page hit, the retrieval of any item (image, page) from a web server
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impression
the number of times a piece of content (like an online advertisement) is seen; the views.
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keyword
in search engine optimization, the particular word or phrase that describes the contents of a web page. Keywords serve as clues or shortcuts that summarize the content of a page and help search engines match pages with searches.
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