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Definitions (61)
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stickiness
A measure of engagement, for every user who plays the game in a month, how many play each day. Calculated by DAU divided by MAU.
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a/b testing
Also known as split testing, A/B testing involves testing two small changes to your creative, website or game on a live service and measuring which performs better by equally splitting traffic.
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addressable market size
The number of people who could become players of a game.
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advertising network
Sells ads across multiple publishers in order to optimise ad delivery based on the user rather than context.
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ad server
A web tool that intelligently delivers multiple advertising campaigns spread over time.
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affiliate marketing
A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
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affiliate network
Acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a l [..]
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application
Software served through a social network obeying platform rules and using user profile data.
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appstore
An online store for downloading applications.
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arpda / arpdau
Average revenue per daily active user.
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