how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).

information stored on a user’s computer by a Web site so preferences are remembered on future requests.

a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

the section of a Web page that is visible without scrolling.

the blocking of Web advertisements, typically the image in graphical Web advertisements.

the space on a Web page available for advertisements.

(see Search Engine Submission)

a text-based advertisement service provided by Google.com.

a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

the publisher/salesperson in an affiliate marketing relationship.