You can use the Ad Exchange glossary to learn more about frequently used terms or features. Press Ctrl

A URL that includes the entire, fully-defined path. This ensures that you won't run into any errors when placing the code on various pages of your site.

A UI-based way of building and targeting audiences. The tag is built on the basis of AdWords functionality.

Contains one or more ads that target placements (websites or subsets of websites) or categories. You set a bid, or price, to be used when your ad is triggered by the targeting criteria in the ad group. You may also set prices for individual placements within the ad group.

An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads, and can therefore result in a different number of impressions. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expan [..]

If an ad does not meet our advertising guidelines, we may stop your ad from running, and display "Disapproved" as the ad status. Once you've made the appropriate edits, simply save your changes, and your ad will be automatically resubmitted for review.

If your ad is pending review, we haven't conducted an ad review based on our advertising terms.

The tools used in the creation of ads, such as ad servers, research technologies, and remarketing.

The estimated traffic to your site, as generated by your ad.

Google offers several different options for the varieties of ad that may appear on your pages and in your reports. You may see: