Meaning upfront
What does upfront mean? Here you find 6 meanings of the word upfront. You can also add a definition of upfront yourself
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upfront1932, up front "in the front," from up + front (n.). Meaning "honest, open" is from 1970; that of "paid in advance" is from 1967.
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upfrontTerm mainly used in USA, to denote booking of TV commercial airtime well in advance of its due transmission dates (i.e. booking airtime in autumn of one year for the whole of the following year). The practice of advance booking of a substantial proportion of commercial airtime and reserving the rest for tactical buys is common practice in the USA a [..]
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upfronta term indicating that an advertiser has purchased advertising for the coming broadcast year in an early buying season, typically for the benefit of lower rates and CPM guarantees.
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upfront(adj) frank and honest
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upfront
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upfrontTerm mainly used in USA, to denote booking of TV commercial airtime well in advance of its due transmission dates (i.e. booking airtime in autumn of one year for the whole of the following year). The practice of advance booking of a substantial proportion of commercial airtime and reserving the rest for tactical buys is common practice in the USA a [..]
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