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word of moutha term referring to the public discussion or buzz that a film can acquire, fueled by sneak previews and advance advertising; word of mouth is an important marketing element in a film's success or [..]
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word of mouthWord of Mouth or word-of-mouth (WOM) marketing or communication is the passing of information about a brand’s product or service from one read more:
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word of mouththe unofficial channel of correspondence wherein facts, rumors, opinions, and gossip are conveyed by speaking from one individual to another.
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word of mouthWord of mouth is a formalized marketing effort designed to stimulate the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-per [..]
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word of mouthreferral.
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word of mouthThe passing of information from person to person by oral communication. In the modern sense, Word of Mouth includes mobile and social technologies. (Wikipedia – Word of Mouth)
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word of mouth
(idiomatic) Verbal means of passing on information.
''The book didn't need to be advertised; it became popular solely by word of mouth.''
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