Flash illumination of a subject by reflection off a surface (such as a ceiling or wall) as opposed to direct flash, which is flash light aimed straight at the subject. (Sometimes also called "Bou [..]

Flash lighting technique whereby the illumination is reflected on to the subject from a conveniently positioned and suitably reflective surface, such as a ceiling, in order to obtain a soft and diffus [..]

Bouncing flash allows you to spread your flash over a much larger source. In using bounce flash, the speedlight's head is frequently aimed at the ceiling or wall. In doing so, flash hits the larger surface and is reflected (or bounced) back, allowing you to illuminate a larger area.

A technique used by photographers to create either directional or diffuse light. Bounce flash involves ‘bouncing’ the light from a flash off of a reflective surface and onto the subject. The technique is used to reduce shadows and to produce a more natural looking light.

Light that is reflected off of a surface before it reaches the subject. Reflectors, ceilings and bounce cards are often used as surfaces for reflection.