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Campaign DeliveryThe audience delivered by an OOH advertising schedule, expressed in EYES ON Impressions (EOIs) and/or EYES_ON Gross Rating Points (GRPs). Reach and Frequency can also be used. Campaign delivery is mos [..]
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Campaign DeliveryThe audience delivered during an advertiser’s total campaign, by an advertising schedule, expressed in GRPs/TRPs, reach and frequency, as well as impressions.
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