Meaning Claimed weight of viewing
What does Claimed weight of viewing mean? Here you find 2 meanings of the word Claimed weight of viewing. You can also add a definition of Claimed weight of viewing yourself

1

0 Thumbs up   0 Thumbs down

Claimed weight of viewing


Panel classification variable based on separate establishment survey data that record claimed weight of household viewing. Some TAM systems use claimed weight of viewing for a panel control as a precaution against sample bias due to differential acceptance/installation rates amongst heavier and lighter viewing households.
Source: agbnielsen.com

2

0 Thumbs up   0 Thumbs down

Claimed weight of viewing


Panel classification variable based on separate establishment survey data that record claimed weight of household viewing. Some TAM systems use claimed weight of viewing for a panel control as a precaution against sample bias due to differential acceptance/installation rates amongst heavier and lighter viewing households.
Source: agbnielsen.net




<< Checkerboarding Client initiated ad impression >>