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Hypodermic Needle TheoryThe belief that people receive information directly without any intervening variable, as in a vacuum. [WAAC]
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Hypodermic Needle Theory The Hypodermic Needle Theory suggests that the media has a direct and powerful influence on audiences. It was developed in the 1920s and 1930s after researchers observed the effect of propaganda during World War I and incidents such as Orson Welles’ War of the Worlds broadcast. It became the dominant way of thinking about media influence during th [..]
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