Use each news outlet's circulation number (or listenership, viewership, audience, or number of subscribers or members).

Impressions - are the number of times a banner or text ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues [..]

Similar to hits or pageviews, impressions is most commonly used as a paid search engine advertising term meaning the number of times that an ad appeared in search engine results, or as affiliated webs [..]

The number of times an advertisement has been served. These are not necessarily unique, as the same ad could serve the same user 20 times.

The number of times an advertising banner was viewed during a campaign.

The number of times an advertising banner was viewed during a campaign.

An advertising term that means how many times an ad was seen. Advertisers can buy ads based on how many impressions they want, or, as one alternative, under a pay per click model of advertising.

Business metric for counting the number of times mobile subscribers have viewed a particular page, mobile ad on an Internet site or embedded within a text message.     

Prints or marks made when an organism’s body has been compressed (flattened). Impressions are different from compressions because no thin organic material is left behind.

Number of people who see your PPC ad.

An imprint of hard teeth or soft issues used to create a cast or positive model.

Exposures registered against the target audience by an advertising campaign.

This is a term used by media to describe and quantify the number of individuals who have an “opportunity” to see an AD in a given amount of time.

A developmental Deformity of the occipital bone and upper end of the cervical Spine, in which the latter appears to have pushed the floor of the occipital bone upward. (Dorland, 27th ed)

The information received by the senses and transmitted to the brain. We do not see the tree, we see our impression

The number of times your online content, advert or promotion is seen by an online viewer.

A single instance of an online advertisement being displayed

An imprint or mold of the teeth used to design an orthodontic treatment plan.

The proper term used to refer to one of many copies of a particular image, usually printed on a sheet of paper (often inaccurately refered to as a PRINT). The term PRINT is correctly applied to the wh [..]

The number of times an ad is displayed to customers. This number is reported to ChannelAdvisor by each provider. INR

The number of video ads served to a publisher site 

An imprint or mold of the teeth used to design an orthodontic treatment plan.

impression|lang=en

lang=en 1800s=1818 * '''1818''' — . ''''. *: The patriarchal lives of my protectors caused these impressions to take a firm hold on my mind; perhaps, if my first introduction to humanity had been [..]