An action whose goal is to do something less than optimal, i.e., an action that is satisfactory and will "get me by."

Seeking or achieving a satisfactory outcome, rather than the best possible. Contrasts with the optimizing behavior usually assumed in economics and trade theory. Alternative models based on satisficin [..]

a theory of human reasoning that says that people minimize cognitive load by minimizing reasoning and using quick heuristics to make decisions. Thus, people avoid complex memory, planning, and decisio [..]

accepting what is satisfactory rather than chasing the maximum possible outcome.

Definition Seeking or achieving a satisfactory outcome, rather than the best possible. Contrasts with the optimizing behavior usually assumed in economics and trade theory. Alternative models based on [..]

The assumption due to Herbert Simon that decision-makers select a satisfactory rather than a strictly optimal alternative from a choice set, perhaps due to limitation in the choice alternatives consid [..]

A decision maker who chooses the best available alternative according to some criterion is said to optimize; one who chooses an alternative that meets ...

To answer survey questions optimally, four stages of cognitive processing are required:  (1) interpret the questions comprehensively, (2) retrieve information from memory, (3) form a judgment, and (4) [..]

Survey respondents who take shortcuts to complete the survey faster and more easily (e.g., underreporting number of brands). Also, in online research, checking off random boxes within grid questions o [..]

A term utilitarians borrowed from economics to indicate how much utility we should try to create. Whereas maximizing utilitarians claim that we should strive to maximize utility, satisficing utilitari [..]