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Unit RevenueThe average amount of revenue received by the airline per unit of capacity available for sale. Most often used to measure the effectiveness with which revenue-management activity balances price and volume to generate passenger revenue per ASM, known as PRASM or RASM.
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Unit RevenueThe average amount of revenue received by an airline per unit of capacity available for sale. Most often used to measure the effectiveness with which revenue-management activity balances price and volume to generate passenger revenue per ASM, known as PRASM (sometimes short-handed as RASM). Some analysts observe passenger unit revenue only; others [..]
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