Persons or firms that adopt an innovation are often classified into five groups according to the sequence of their adoption of it: (1) Innovators (the first 2 to 5 percent); (2) Early adopters (the next 10 to 15 percent); (3) Early majority (the next 35 percent); (4) Late majority (the next 35 percent); (5) Laggards (the final 5 to 10 percent). The [..]

groups that items are classified or placed into by those who purchase them, reliant upon how immediate the person chooses to purchase such an item once it is available to them. Common classifications [..]