This metric is used to calculate how much a game is earning per player on a daily basis. It is calculated by dividing the daily Revenue by the number of Daily Active Users

Average Revenue Per Daily Active User Game developers who are focused on DAU tend to track ARPDAU as a means to estimate the amount of revenue generated by users on any given day. While a potentially interesting metric to track, other monetization metrics (e.g. ARPPU, ARPU) can share more informative trends about your game.