Meaning ARPPU
What does ARPPU mean? Here you find 6 meanings of the word ARPPU. You can also add a definition of ARPPU yourself
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ARPPUThis metric is used in free-to-play or freemium games to calculate the average amount spent by paying users only. It is calculated by dividing the total Revenue by the number users that have paid
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ARPPUAverage revenue per paying user. ARPPU is calculated by dividing up the revenue amongst the users who paid anything at all. This yields a figure that is significantly larger than ARPU.
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ARPPUAverage Revenue per Paying User. This is derived from the ARPU (see below) except the total revenue in any period is divided by the total number of paying players rather than the total number of play [..]
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ARPPUAverage revenue per PAYING user. Confusion between ARPU and ARPPU is rife. In a free to play game, there may be many millions of users, but only a percentage of them pay. Most games companies quote AR [..]
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ARPPUAverage Revenue per Paying User ARPPU is used to estimate the average amount spent by those users who spend money in your game. How much money does the average customer spend (in many games, most players never spend any money, but ARPPU only includes those who do) While this metric can help you understand the health of your in-app economy, this met [..]
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ARPPUAverage Revenue Per Paying User
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