Meaning aspirational group
What does aspirational group mean? Here you find 2 meanings of the word aspirational group. You can also add a definition of aspirational group yourself
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aspirational groupA reference group that an individual consumer wants to join or be similar to.
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aspirational groupany group that an individual wishes or aspires to join with. This may be an actual group, that is characterized by interaction and interpersonal structures (e.g., a professional association, a sports [..]
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