A small, specialized brokerage firm that offers limited services and products to a limited number of clients. Antithesis of financial supermarket.

"fashion shop," 1953, earlier "small shop of any sort" (1767), from French boutique (14c.), from Old Provençal botica, from Latin apotheca "storehouse" (see apothecary). [..]

Actually, in French the word means "little shop," but in American retailing, the term has come to mean a carefully selected group of merchandise with unusual displays and fixtures, informal and attractive decor, and an atmosphere of individualized attention in the personalized manner of the image created in the operation.

a shop that sells women's clothes and jewelry A boutique, from the French word for "shop," is a small shopping outlet, especially one that specializes in elite an [..]

Choice of roles or attitudes

Unique in style, design-centric, either independent or affiliated with a smaller brand system, with 40 to 300 guestrooms. 

(n) a shop that sells women's clothes and jewelry

A small, stylish shop. Most boutiques sell clothing and fashion accessories. They are often located in trendy parts of town and tend to be situated near other boutiques. Cash and Carry

Boutique hotels and apartments are usually smaller properties that offer accommodation with more character than you may find at large chain hotels. Be it an old manor house or trendy new hotel, bout [..]

A small, specialized brokerage firm that offers limited services and products to a limited number of clients. Antithesis of financial supermarket.