Selling processes in which the involved parties are the enterprise, which offers goods or services, and a consumer. In this case there is comprehensive legislation that protects the consumer. Scope No [..]

The hundreds of e-commerce web sites that sell goods directly to consumers are considered B2C. This distinction is important when comparing web sites that are B2B as the entire business model, strateg [..]

Definition B2C. A transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B). The term may also describe a company that provides goods or serv [..]

B2C describes activities of commercial organizations serving the end consumer with products and/or services. It is usually applied exclusively to electronic commerce.

Business-to-consumer (B2C) is an Internet and electronic commerce (e-commerce) model that denotes a financial transaction or online sale between a business and consumer. B2C involves a service or prod [..]

See B2C.

Businesses or transactions conducted directly between a company and consumers who are the end-users of its products or services. Business-to-consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.