Meaning diffusion of innovation
What does diffusion of innovation mean? Here you find 4 meanings of the word diffusion of innovation. You can also add a definition of diffusion of innovation yourself
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diffusion of innovationThe process by which the use of an innovation is spread within a market group, over time and over various categories of adopters.
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diffusion of innovationThe broad dissemination of new ideas, procedures, techniques, materials, and devices and the degree to which these are accepted and used.
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diffusion of innovationThe broad dissemination of new ideas, procedures, techniques, materials, and devices and the degree to which these are accepted and used.
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diffusion of innovationa concept suggesting that customers first enter a market at different times, depending on their attitude to innovation and new products, and their willingness to take risks. Customers can thus be clas [..]
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