Market share expan-sion is the prime objective under this strategy, even at the expense of short-term earnings. The firm may seek to expand market share through a number of alternative routes. First, the firm may seek new users who may previously have been loyal to other brands, or tended to switch, or were not users of the category at all. The sec [..]

Definition A strategy based on investing in companies and sectors which are growing faster than their peers. The benefits are usually in the form of capital gains rather than dividends.

An investment strategy that seeks capital appreciation over time, typically in the form of capital gains.

An investment strategy that pursues capital appreciation over the long term by investing in growth stocks.