"excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang ve [..]

Using words like greatest, fastest, best ever, amazing and incredible to get consumers excited about a product. Critical thinking question: Greatest, best ever, or most incredible according to whom?

ballyhoo: blatant or sensational promotion publicize in an exaggerated and often misleading manner Hype! (1996) is a documentary directed by Doug Pray about the popularity of grunge rock in the early [..]

the abbreviation for hyperbole; refers to manufactured promotional buzz and excessive advertising/marketing for a film or project, including celebrity appearances, radio and TV spots or interviews, an [..]

Slang for political ads. e.g. slick short TV commercials.

An abbreviation of hyperbole. Publisher's slang for advertising copy written in an exaggerated style to attract attention to a new publication, not intended to be taken literally by prospective c [..]

Cocky

(n) blatant or sensational promotion(v) publicize in an exaggerated and often misleading manner

Marketing messages that overstate the truth (as in "Don't believe the hype!").

Obsequious devotion to something that does not yet exist.

A hypodermic needle.

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