Total supply of advertising structures or faces available through that out-of-home company.

The number of units required to achieve a desired GRP level in a particular market.

The total distance measurement that copy on a structure is readable. Usually 1500, 1000, and 500 feet.

The visual image of an ad, to scale, that will eventually be posted on a billboard or other advertising structure.

Space available for sale at a given time.

Advertising structures that have illumination which sends light through the advertisement for higher visibility. Ads must be printed on special translucent surfaces.

A white paper used to cover all or a portion of a poster design. Typically used to cover an ad that has expired until a new advertiser can be posted.

Air pockets on a board resulting from the separation of the paint or paper from the board.

Common name for traditional billboards which measure 14 x 48 feet. Copy is produced primarily by two methods: painting directly on the surface or posting vinyl with the advertising message pre-printed [..]

A specified period of time when a contract can be terminated. Most outdoor contracts are non-cancelable.