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Behavioural targetingMarketing tool employed by online advertisers for improving the efficiency of their campaigns, which involves determining which ad messages to send to a user on the basis of information collected about the users past web browsing behaviour.
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Behavioural targetingA form of online marketing that uses advertising technology to target web users based on their previous behaviour. Advertising creative and content can be tailored to be of more relevance to a particular user by capturing their previous decision making behaviour (eg: filling out preferences or visiting certain areas of a site frequently) and lookin [..]
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Behavioural targetingMarketing tool employed by online advertisers for improving the efficiency of their campaigns, which involves determining which ad messages to send to a user on the basis of information collected about the users past web browsing behaviour.
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Behavioural targeting Consumer segmentation according to their online behavior. With behavioural targeting it is possible to identify the target audience, create targeted campaigns, know where are your leads and how to achieve them. BI:
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