agbnielsen.net

Website:http://www.agbnielsen.net
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Definitions (996)

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cookie


Information sent by a server to a web browser and sent back by the browser unchanged each time it accesses the server. The only modification is that the cookies can store information about the user’s navigation of the Web site. Originally developed in order to assist shopping basket applications, cookies can serve in a number of contexts to authen [..]
Source: agbnielsen.net

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audience factor


A scaling factor used in the UK, to estimate some audience sizes when only homes and population data are available.
Source: agbnielsen.net

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ber


The fraction of bits transmitted that are received incorrectly.
Source: agbnielsen.net

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cbb


(see also Obb (Opening break bumper)
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frequency discount


A rate discount given to an advertiser who purchases a specific schedule within a specific period of time, e.g., six ads within one year.
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media player


Computer software for playing multimedia files that may be general or specifically tailored for a particular type of file (e.g. audio or video player) with an emphasis on the quality of the user experience.
Source: agbnielsen.net

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tolerance margin


Latitude of acceptance of the deviations of the actual sample allocation from the target sample allocation before attempting corrective action.
Source: agbnielsen.net

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1g


First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.
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2.5g


Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.
Source: agbnielsen.net

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2g


Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. GSM is the most widely used 2G standard.
Source: agbnielsen.net


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