agbnielsen.net

Website:http://www.agbnielsen.net
Upvotes received14
Downvotes received26
Karma:-13 (upvotes-downvotes)



0 earned Badges

No badges were found



Definitions (996)

1

3   2

media owner


General term for companies or organisations that own TV stations. In TAM research, it is used more broadly to include TV stations, TV airtime sales houses, programming organisations, trade associations or other parties belonging to the television sector.
Source: agbnielsen.net

2

2   2

cookie


Information sent by a server to a web browser and sent back by the browser unchanged each time it accesses the server. The only modification is that the cookies can store information about the user’s navigation of the Web site. Originally developed in order to assist shopping basket applications, cookies can serve in a number of contexts to authen [..]
Source: agbnielsen.net

3

2   2

media player


Computer software for playing multimedia files that may be general or specifically tailored for a particular type of file (e.g. audio or video player) with an emphasis on the quality of the user experience.
Source: agbnielsen.net

4

2   2

tolerance margin


Latitude of acceptance of the deviations of the actual sample allocation from the target sample allocation before attempting corrective action.
Source: agbnielsen.net

5

1   2

audience factor


A scaling factor used in the UK, to estimate some audience sizes when only homes and population data are available.
Source: agbnielsen.net

6

1   3

ber


The fraction of bits transmitted that are received incorrectly.
Source: agbnielsen.net

7

1   1

cbb


(see also Obb (Opening break bumper)
Source: agbnielsen.net

8

1   3

frequency discount


A rate discount given to an advertiser who purchases a specific schedule within a specific period of time, e.g., six ads within one year.
Source: agbnielsen.net

9

1   0

si code


A code broadcast by a channel that uniquely identifies that channel and contains additional schedule information that can assist viewers in their choice of programmes (e.g. EPG information, schedule listings for PVR timeshift, etc.).
Source: agbnielsen.net

10

0   1

1g


First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.
Source: agbnielsen.net


To view all 996 definitions, please sign in.