Meaning Effective reach
What does Effective reach mean? Here you find 5 meanings of the word Effective reach. You can also add a definition of Effective reach yourself

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Effective reach


See Effective frequency.
Source: smartbiz.com (offline)

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Effective reach


The number or percentage of a target audience that is exposed to a schedule of advertising spots at a set level of frequency. This will typically specify a lower threshold value indicating the minimum level of exposure deemed as sufficient for "effective" advertising purposes (e.g. 4+ reach) and an upper threshold (e.g. 12+ reach) above w [..]
Source: agbnielsen.com (offline)

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Effective reach


The percentage of a target audience that is exposed to a campaign at a set level of frequency determined to be necessary in order to generate recall (in order for a viewer to remember having seen it).
Source: comb.org

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Effective reach


The unique number or percentage of a target audience that is exposed to a schedule of faces at a set level of frequency. This will typically specify a lower threshold value indicating the minimum leve [..]
Source: moveoutdoor.com.au

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Effective reach


The number or percentage of a target audience that is exposed to a schedule of advertising spots at a set level of frequency. This will typically specify a lower threshold value indicating the minimum level of exposure deemed as sufficient for "effective" advertising purposes (e.g. 4+ reach) and an upper threshold (e.g. 12+ reach) above w [..]
Source: agbnielsen.net (offline)





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