Meaning Glocalisation
What does Glocalisation mean? Here you find 2 meanings of the word Glocalisation. You can also add a definition of Glocalisation yourself

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Glocalisation


Global Localisation. A term used when an international company adapts its manufacturing methods, products or services to suit local conditions.
Source: businessballs.com

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Glocalisation


The process by which concepts which are inherently global are represented or reinterpreted to reflect local nuances.
Source: rgs.org (offline)




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