Used in marketing, the analysis of peoples characters, lifestyles, attitudes, purchasing habits, etc.

A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs.

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Quantified psychological profiles of individuals, based on their attitudes and behavior, as defined by the Amsterdam-based European Society for Opinion Marketing and Research. Source: IEG

An extensive demographic survey looking at values, activities, opinions and interests of populations of an audience or potential audience used to predict future consumer behavior or preference. Usuall [..]

The grouping of consumers according to their behavior patterns and lifestyles.

Research that attempts to explain behavior by analyzing people's personality traits and values. Often associated with lifestyle research.

Identification of personality characteristics and attitudes that affect a person’s lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and beliefs about various [..]

marketing information based on people's activities, opinions, motives, behaviours, and interests

characteristics of market represented by personality and lifestyle traits.

The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.