1. (sales definition) A person acts as a representative of a firm or individual. 2. (retailing definition) A business unit that negotiates purchases, sales, or both but does not take title to the goods in which it deals. 3. (retailing definition) A person agent; one who represents the principal (who, in the case of retailing, is the store or mercha [..]

A hybrid form of Internet communication that combines a column, diary and directory. The term, short for "Web log" refers to a frequently updated collection of short articles on various subjects with links to further resources. ?

An information file stored on a user's computer by a Web site as an identifier. Cookies are often used to manage user preferences and personalization on Web sites.

1. Goods or merchandise available for resale. 2. The value of merchandise on hand at cost or retail.

A firm's standard practice regarding the level of inventory to be maintained. For example, it may be customary to hold a 60- or 90-day supply.

A small group of individuals in which the individual is phychologically and formally a member. A fraternity, the Rotary Club, or a bowling team are examples of membership groups. It is those groups in which the individual has direct, face-to-face psychological relations and interdependence with other members.

The values, beliefs, and personality characteristics that describe the people of a country in general terms.

Refer to "See Also" column to the right.

The evaluation of a product or service after consumption. This may involve remorse as well as the feeling of satisfaction or dissatisfaction.

1. (retailing definition) Merchandise offered at a lower price, or free, as an additional incentive for a customer to make a purchase. 2. (sales promotion definition) An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.