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Definitions (4416)

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a. d. little business profile matrix


Refer to "See Also" column to the right.
Source: ama.org

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a.s.e.a.n.


Refer to "See Also" column to the right.
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a/b testing


A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design ("control" in statistics lingo); and (B) version is the "challenger" with one copy or design element cha [..]
Source: ama.org

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abandonment


The discontinuance of a marketed product. It is also called product deletion or product elimination. Abandonment may occur at any time from shortly after launch (a new product failure) to many years later. The criterion for this decision is the same as for a new product: net present value of the product's estimated stream of future earnings, b [..]
Source: ama.org

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abandonment rate


The number of abandoned shopping carts vs. the number of completed transactions.
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abc


Refer to "See Also" column to the right.
Source: ama.org

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abc analysis


An approach for classifying accounts based on their attractiveness. A accounts are the most attractive while C accounts are the least attractive.
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abc inventory classification


A classification scheme used to implement inventory management strategies. Products are segmented into groups based upon unit sales or some other criterion. (For example, class A might be items with the highest frequency of sales, etc.) Inventory management is then guided by this segmentation.
Source: ama.org

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about.com


Formerly known as The Mining Company, About is a guide based information portal. Source: Lazworld
Source: ama.org

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above the fold


A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling. Web designers typically recommend that important information should be included above the fold.
Source: ama.org


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