The process of using web metrics to extract useful business information.

Web analytics refers to a market of specialized analytic applications used to understand and improve online channel user experience, visitor acquisition and actions, and to optimize digital marketing [..]

Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete de [..]

The use of a range of quantitative analyses to understand Web site performance and visitor experience. These analyses include usage levels and patterns on an individual and aggregate level.

The process of analyzing visitor activity on a website. Web analytics also includes the measurement of metrics to determine site effectiveness.

Web analytics is the study of online behaviour in order to improve it. There are two categories; off-site and on-site analytics.

The measurement, collection, analysis, and reporting of web traffic (the data sent and received by visitors to a website). It includes such information as amount of time spent on a website, country of origin for those accessing a website, and most popular pages and search terms. This information can be used to assess and improve a website.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is a set of strategic methodologies implemented to maximize online and e-commerce activities. Web analytics extracts and categorizes qualitative and quantitative data to identify and ana [..]