Meaning ambush marketing
What does ambush marketing mean? Here you find 3 meanings of the word ambush marketing. You can also add a definition of ambush marketing yourself
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ambush marketingA promotional strategy whereby a non-sponsor attempts to capitalize on the popularity/prestige of a property by giving the false impression that it is a sponsor. Often employed by the competitors of a property?s official sponsors. Source: IEG
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ambush marketingAdvertising vis-à-vis an event in such a way as to …
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ambush marketing A tactic whereby a company attempts to ambush or undermine the sponsorship activities of a rival that owns the legal rights to sponsor an event; often involves creating the sense that they, and not t [..]
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