Meaning ambush marketing
What does ambush marketing mean? Here you find 3 meanings of the word ambush marketing. You can also add a definition of ambush marketing yourself

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ambush marketing


A promotional strategy whereby a non-sponsor attempts to capitalize on the popularity/prestige of a property by giving the false impression that it is a sponsor. Often employed by the competitors of a property?s official sponsors. Source: IEG
Source: ama.org

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ambush marketing


Advertising vis-à-vis an event in such a way as to …
Source: ipglossary.com

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ambush marketing


 A tactic whereby a company attempts to ambush or undermine the sponsorship activities of a rival that owns the legal rights to sponsor an event; often involves creating the sense that they, and not [..]
Source: booksites.net

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