the use of formal public relations or political campaigns to create what seems to be a popular grassroots movement about a particular issue. Astroturf is artificial grass, and astroturfing is a word t [..]

A fake grass roots push to generate buzz or interest in a product, service, or idea. Often this movement is motivated by a fee or gift to the writer of a post or comment or may be written under a phony pseudonym.

A slang term used to mean "artificial" blog buzz. In the blogosphere people may blog about a new product, which in turn prompts others to blog the product's message. When the original b [..]

The process of hiding the real sponsors of a message or the organization behind a grassroots campaign. For example, a website might pay for artificial Yelp reviews from “authentic” accounts, bolsterin [..]

A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

Astroturfing in American English is a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous, grassroots behaviour, hence [..]

Astroturfing is the practice of using deceptive communications to make a corporate or political message appear natural and organic, as if it comes from a very distributed group of individuals or natur [..]