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core productThe central benefit or purpose for which a consumer buys a product. The core product varies from purchaser to purchaser. The core product or core benefit may come either from the physical good or service performance, or from the augmented dimensions of the product.
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core productA core product is a single unique product. If the answer to this question: "Does the product I am selling contain an item inside it that I order individually from my supplier?" is a No, then [..]
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