A private brand, usually associated with retailers.

A retailer's private labeled brand that is only available through their store. Often uses the same components as the leading national brands at a discounted price.

Any brand of liquor served when a customer requests a drink by its generic name, e.g., gin and tonic, scotch and soda – The least expensive brand served, as opposed to more expensive Call Brands, when [..]

An item of merchandise declared by an establishment as preferred for its guests and usually offered at a bargain price. For instance, a house brand of wine at a restaurant is one either chosen from th [..]