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spreading activationThrough this usually unconscious process, interrelated aspects of consumers' knowledge are activated during comprehension and decision making.
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spreading activation1. Neuroscience. The hypothetical process where the activation of one neuron spreads to others. 2. Cognitive psychology. A model for the association of ideas and memories that is based on activating o [..]
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spreading activationnormal'>Computational process in which the activity of one structure leads to the activity of an associated structure.
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