A sociological theory that focuses on the formation of self through interactions with other people. The meaning attached to products is a function of the interaction of the self and others to the object.

A theoretical approach in sociology which focuses on social reality as constructed through the daily interaction of individuals and places strong emphasis on the role of symbols (gestures, signs, and language) as core elements of this interaction.

Interaction that relies on shared symbols such as language.

A perspective in sociology that looks at human interaction has focused on symbolic meaning and sees behavior as emergent.