National character is the perceived "dominant personality of a nation. in europe 5o or 60 years ago Americans were seen as loud. some decades later Germans were given that trait. Japanese are ???; Russians are ???; the French are ???. fill in the next words. to me, that the US has declared a "National Character Counts" Day, it is not a positive message. it is a message to cities in the US to "act" like the dominant personality. In the US case, that is white, Christian, male dominant culture. I an an older guy and was surprised to see the national character concept still used, minorities beware.